The market doesn't care what you did. It cares what happened because of you.

Welcome back to your Peak of the Week, where we explore what it means to live aligned, lead authentically, and build a life that feels as good as it looks.

This Week →

• Why the same conversation keeps showing up in my world— and what it means for you

• The one language shift that separates forgettable introductions from unforgettable ones

• A simple formula to articulate your value so the market actually listens

Read Time < 4 minutes

The market doesn't reward what you did. It rewards how clearly you can tell me what happened because of you.

What I'm Seeing

I keep having the same conversation. Over and over. And it's weighing on me.

Talented people… people who did everything "right." Worked at the best companies. Built impressive resumes. Stayed loyal. Stayed quiet. Followed the rules for 10, 15, 20 years.

And now? Laid off without ceremony. Searching for 12, 18, sometimes 24 months. Barely any traction. And story after story about how poorly the market has treated them along the way.

After two decades in this space, I can confidently say… this is not slowing down. The landscape is shifting faster than most people realize.

And here's what I want you to hear today…. clearly… because this matters…

We've been taught that what we do is who we are. Our title. Our company. Our role. That IS our identity for most of us.

So when that gets pulled away after years of sacrifice and "doing it right"… the impact isn't just financial. It hits you mentally. Emotionally. Spiritually. Physically. All of it.

And most people? They're not prepared. Not just for a long search,but for the possibility that simply "replacing your job" with the same job… may not even be realistic anymore.

What If

So why am I telling you this?

Because even in the middle of all of that uncertainty… there's something you CAN control. How you talk about what you do. How you show up in a room. How you tell your story.

And most people are getting this part wrong.

I was in a meeting a few weeks ago where someone introduced themselves like this:

"I drive strategic planning initiatives and facilitate cross-functional alignment to optimize operational throughput."

And I sat there thinking... what does that even mean?

And ok, I've been guilty of using this kind of language in the past. We all have. But have you ever sat back and reflected on the people that you most enjoy listening to?

They just have a way of bringing a situation to life. You FEEL like you're there.

This is where most career transitions stall.

People translating their experience into words that only make sense inside their last company. Or words that don't bring anything to the imagination…

Most people say: "I built and led high-performing teams."

That's what everyone says. That doesn't make you unique.

What the market needs to hear:

"I help leaders build teams people actually want to stay on and that perform under real pressure. Just last week one of my top performers…"

And you tell a story that demonstrates your high-performing team in action. Not overly rehearsed. But from the heart.

See the difference?

Micro-Moves

Your words matter. Your outcomes matter.

The market buys outcomes.

So rather than list your responsibilities like everyone else does, try this…

The formula I use:

I help [who] solve [problem] so that [outcome].

Try it with one of your core responsibilities.

Example:

"Managed change management across multiple stakeholder groups."

Becomes: "I help organizations move through change without breaking the people required to execute it."

Another one:

"Led strategic planning and execution."

Becomes: "I help leadership teams get brutally clear on what really matters so strategy stops living in slide decks."

What shifts:

Clarity. For them and for you.

When you can articulate your value in language the market understands, conversations change. Interviews stop feeling like interrogations. And in a landscape where the rules are being rewritten… that clarity might be the most important thing you build this year.

Ok, now it’s your turn…

Pick ONE core thing you do. Rewrite it using the formula.

I help [who] solve [problem] so that [outcome].

With belief in your magnificence,

Laura