Everything You've Been Told About Career Transition Is Wrong (And What Works Instead)
If You're in Career Transition (Or Thinking About It), This Message Is For You
You're at a crossroads. Maybe your position was eliminated. Maybe you're voluntarily leaving a role that no longer fits. Or maybe you're finally ready to explore entrepreneurship after years of thinking "someday."
Whatever brought you to this moment, you're facing the most frustrating question of your professional life:
"Why does every networking event, LinkedIn message, and recruiter call feel like a dead end?"
And for the first time in your career, the answer isn't obvious.
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and for the first time in decades, you're questioning what you actually want versus what you think you should want
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because it pays well but leaves you feeling like you're going through the motions
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but the thought of having to "sell yourself" makes you cringe - you're great at what you do, but terrible at talking about it
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but the roles coming your way through recruiters and job boards feel like settling - you're starting to wonder if what you really want actually exists
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so you're approaching your search from a place of scarcity instead of confidence - but the executives who land great roles aren't seeing the same market you are
If you’re in career transition, you’re probably experiencing one of these scenarios:
Here's what I know after 20 years in executive recruiting and 30,000+ interviews with executives in transition:
You're at a turning point that requires a different approach than anything you've done before. This is a different market than it’s ever been before. Which requires a different strategy
The uncertainty you're feeling? It's not a weakness. It's your signal that you're ready for something that aligns with who you've become.
The question is: Are you ready to do it differently this time?
Why Everything You've Been Told About Career Transition Is Wrong
If you're like most executives in transition, you're probably doing what everyone tells you to do.
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where you collect business cards but cringe every time someone asks "So what do you do?" because you don't know how to sell yourself without feeling like a fraud
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that gets ignored because your message sounds like everyone else's
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while the roles you actually want are never advertised publicly
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who treat you like a commodity and pitch you for roles that check boxes but don't fit your evolution
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while avoiding the real work: learning how to authentically communicate what makes you uniquely valuable
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because everyone's telling you "the market is terrible" - so you show up desperate instead of valuable
The “Standard” Career Transition Playbook (That Doesn’t Work):
Sound familiar?
You're not failing because the market is bad. You're struggling because your story doesn’t stand out.
The executives landing great roles aren't better than you. They're just mastered something you haven’t yet - they're clear on their value and confident in how they communicate it. They don't chase posted jobs; they access the hidden market where the best opportunities live.
But here's the secret: You can't access the hidden market and stand out when you don't know your story (and how to sell yourself). And you can't sell yourself authentically until you're clear on what you're actually selling.
That's why all the networking and resume tweaking in the world won't solve the real problem: You're trying to market a product (yourself) that you haven't fully defined yet.
Hi, I’m Laura King,
After 20 years as an executive recruiter and 30,000+ interviews, I've watched brilliant professionals struggle with the same challenges in transition (or even those Fractional consultants looking to get business):
They struggle to sell themselves without cringing. They're stuck sending applications into the void. They're approaching their search from scarcity because everyone's telling them "there's nothing out there." And they're starting to wonder if what they really want even exists.
The same skills that made you successful in your career can actually work against you. You struggle to position yourself differently, are convinced that good opportunities will be really hard to find, and don’t network effectively.
That's why I created the Career Alignment Accelerator. To provide you with utmost clarity on why you are unique, how to open doors differently, and reduce your frustration with “selling yourself".”
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Jennifer A
"I thought I was simply looking for a new job. I felt bored, ignored, and uninspired. Instead, what I got with Laura was a personal guide who challenged me to think beyond the confines of the golden handcuffs and visualize the life I truly wanted to live."
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Bonnie R
"When I approached Laura, I was overwhelmed and unsure about my next professional step despite having a diverse skill set and extensive experience. I felt lost and was spinning on how to navigate the journey to clarity and direction. Thanks to Laura's support and guidance, I am now confidently pursuing a career that resonates with who I am and what I love to do."
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Paul C
"After more than 25 years in corporate environments, I was seeking transformation and knew I needed a coach who understood my professional background while also knowing when to push me forward. Laura's dynamic enthusiasm perfectly combines compassionate guidance with strategic, well-timed challenges."
The Career Alignment Accelerator
Your Strategic Path Forward
This isn't about finding just any job. This is about finding your next chapter that honors both who you are and what the market needs.
Over 30-60 intensive days, we'll work together to create the foundation for your most aligned transition yet. This program combines deep self-discovery with strategic market positioning – because authentic clarity is what separates you from every other executive in transition.
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Before our first strategy session, we need to understand where you are right now - professionally, mentally, and strategically in your transition.
This assessment surfaces the insights that will maximize our work together. Your honest, specific responses help us identify patterns and create your strategic foundation.
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In this private coaching session, we start with a comprehensive assessment of what's working, what's not, and what's missing in your career. I'll help you recognize patterns across your career experiences and identify where misalignment is costing you energy and fulfillment.
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Between our first two sessions, you'll complete transformative exercises that reveal who you authentically are beneath the corporate identity:
Gift Discovery & Strengths Integration - Combining network feedback with CliftonStrengths to identify what makes you uniquely valuable
Values Operating System - Stress-testing your core values to understand what drives your best decisions
Passion & Service Calling - Discovering where your leadership creates genuine impact and fulfillment
Customized Modules - Tailored assignments based on your specific transition challenges
This work creates the foundation for positioning that feels natural instead of forced.
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We'll synthesize everything we've discovered about your gifts, values, strengths, and aspirations into a clear foundation for your strategic messaging.
Phase 1: Awareness
"Who You Really Are"
Phase 2: Attitude
“How You Communicate Your Value”
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Taking everything from Phase 1, I'll create your complete strategic positioning package:
→ Executive Positioning Strategy: Your unique value proposition translated into market-relevant messaging
→ LinkedIn Summary Rewrite: High-impact professional summary that authentically represents your evolved identity
→ Elevator Pitch Development: Clear, confident communication of your value with real-time coaching and feedback
→ Strategic Networking Templates: Proven scripts for connecting with prospects and explaining your value
→ 60-Day Action Plan: Specific next steps for ongoing momentum post-program
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I'll walk you through your complete positioning package and coach you on how to execute it with confidence.
Why This Isn’t Just Another Career Coaching Program
Executive-Specific Deep Work: This isn't surface-level career strategy. We start with who you are, not what jobs are available, because executives need identity-first approaches to make authentic self-promotion possible
20+ Years of Executive Search Experience: I understand what executives actually need because I've been placing them for two decades. I know what hiring managers are really looking for and how to position you to win
30,000+ Executive Interviews: This isn't surface-level career strategy. We start with who you are, not what jobs are available, because executives need identity-first approaches to make authentic self-promotion possible
Hidden Market Access: I know where the best opportunities actually live - and it's not on job boards. I'll teach you how to access the 80% of executive roles that are filled through relationships and strategic positioning
Scarcity-to-Confidence Transformation: I help executives shift from "there's nothing good out there" to attracting aligned opportunities by changing how they position themselves and where they look
Proven 4 A's Framework: My signature framework (Awareness, Attitude, Action, Alignment) has helped hundreds of executives go from cringing at self-promotion to confidently communicating their unique value
“But Laura, I Could Just Figure This Out Myself…”
Could you? After 30,000+ executive interviews, I've seen all of the patterns that work against you in transition.
You're hearing "the market is terrible" from everyone around you, so you approach your search from scarcity instead of confidence. You wait for all the information before moving. You cringe at self-promotion because it feels like bragging.
"But the market really is saturated..."
Or are you just looking where everyone else is looking? The executives landing quickly access the hidden market where 80% of opportunities live - they're not competing on job boards.
"I don't know how to sell myself without feeling like a fraud..."
That's exactly why you need this. You feel like a fraud because you're trying to sell something you haven't fully defined. Once you're clear on your unique value, talking about it feels natural.
You're not hiring me for advice you could Google. You're investing in someone who can help you see your blind spots and turn that clarity into positioning that makes opportunities come to you.
YOUR INVESTMENT IN YOUR MOST IMPORTANT TRANSITION
Total Program Value $8,500
Your Investment: $2,500
What you're really buying:
→ Executive Positioning Strategy: Your unique value proposition translated into market-relevant messaging
→ LinkedIn Summary Rewrite: High-impact professional summary that authentically represents your evolved identity
→ Elevator Pitch Development: Clear, confident communication of your value with real-time coaching and feedback
→ Strategic Networking Templates: Proven scripts for connecting with prospects and explaining your value
→ 60-Day Action Plan: Specific next steps for ongoing momentum post-program
Let's talk ROI:
Time Acceleration: Land your aligned role 3-6 months faster = $50,000-150,000+ in avoided lost income
Compensation Premium: Clear positioning often leads to 10-20% higher offers = $20,000-50,000+ annually
Career Trajectory: Aligned executives make better long-term career decisions = Immeasurable lifetime value
Energy & Fulfillment: The value of loving your work versus tolerating it = Priceless